Marketing Your Small Business on the Web
Your business is unique.
So why would you market it like everyone else?
Small business marketing that attracts new customers, builds your brand and dominates your competition
Small business marketing provides the opportunity for the single best business investment an owner can make. Think about it. How many business expenditures do you have that contain the potential of a return of 25%, 100% or 1,000%? Marketing brings customers and customers equal dollars. Internet marketing tops all other forms of marketing combined for cost-effectiveness and potential return on investment.
Web marketing is especially important for small businesses that are not located in high traffic retail centers, because customers have to become aware of the existence and location of the business by some means other than visual discovery. However, even business located in high traffic areas are missing out on a huge number of customers if that business fails to market online.
Our small business website design and small business web marketing teams specialize in marketing for business professionals and other service-related businesses—including accountants, financial planners, software and app designers, consultants, engineers, real estate brokers, and photographers. Our teams have developed integrated marketing strategies to identify and reach your actual prospective customers through optimized website content, social media and paid online advertising.
We are proven experts in creating optimized websites to promote small businesses and turning website visitors into new customers.
We are experts at marketing small businesses online. It’s one of our specialties.
Our small business marketing solutions attract your target audience of customers, generate new clients leads and increase revenue
Small business marketing is multifaceted and it can get complicated. You have many options. Internet marketing is not an option. It’s an absolute necessity. Too many small businesses make the mistake of trying to force all of their marketing through one or two online channels—without careful consideration of other available channels or the cost of customer acquisition.
It is very common for small business owners to engage in certain marketing practices simply because the business owner is not aware of or educated about alternatives. For example, we constantly see small businesses committed to a particular social media channel, usually Facebook, even though their Facebook efforts have historically produced questionable results. It is even more common to see small businesses with a website that is not properly optimized for search engines, and the owner does not understand why they are positioned on page 3 of Google.
In order for online marketing to be successful, it is important to establish realistic goals and then to develop a small business marketing plan to accomplish those goals over a specific period of time. It is also important to be able to quantitatively measure progress at least weekly, and then to make “course corrections” until optimal results are achieved.
A small business marketing plan will set out the goals of the business, and then layout the specific marketing efforts that will be employed to achieve those goals. Frequent and consistent data analysis is crucial to ensure that your marketing efforts are moving you closer to your goals. Search engine optimization, social media, paid online advertising, video marketing and reputation management all have a role. A small business marketing plan will greatly improve your success.
Put Our Small Business Website Design Experience to Work for You
Small business website design is one of our specialties. Most website designers work alone and they are not experienced web marketers. They focus almost exclusively on the appearance of the website, without regard to whether it is user-friendly and search engine optimized. In fact, most website designers know very little about SEO. That’s why their clients’ satisfaction with their new website usually falls like a rock within a few months—w hen the business owner wonders why no one can find them on the internet.
Zen Rocket Web Marketing has a unique ability, built upon years of experience, to analyze and understand unique markets and to design websites that dominate online competition.
We approach small business website design in a completely different way. We start by analyzing the market and learning about our client’s business. We conduct extensive research to determine the search terms your customers are using when they search the web. Then we design the website around the research results and marketing data.
That means our website designs not only look great, but they are specifically targeted to your audience. And the results are spectacular.
Your website should be your hardest-working sales representative. Your website is your 24/7 rep in the digital world—the world your prospective clients inhabit. Data shows you only have a few seconds to capture the visitor’s attention before they click away to another website. We design websites to highlight your services or products in a way that captures the visitor’s attention.
The result? More clients.
We Do It All For You
Let us take care of your small business marketing, so you can focus on making money and serving your customers.
We will thoroughly research your market and your competition to design an effective marketing plan. From content creation, ad design, search engine optimization, social media and reputation management, we handle everything for you.
Our team of expert small business marketers will constantly monitor the website and marketing analytics to keep your marketing firing on all cylinders. We provide detailed weekly or monthly reports so that you can monitor your marketing results with easy-to-understand graphics and tables.
How’s that for EASY? So what are you waiting for?
FAQs About Our Small Business Marketing Services
We also serve certain product sellers–such as automobile dealerships and home builders.